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“ Underworld: Blood Wars is an opportunity for us to extend the Underworld franchise, take it past the half billion box office point worldwide and at half the cost. In fact all Underworlds have opened to north of $20M. With all the testosterone fare coming down the pike in the upcoming weeks from Bye Bye Man, XXX: The Return of Xander Cage and even Screen Gems’ own Resident Evil: The Final Chapter, it will be shocking if Blood Wars maintains a wide theater count through the end of January. Stateside, this isn’t a good turnout for the movie, as its opening is 49% below the previous installment. 47% of the crowd bought tickets because of the franchise, while 37% came out for actress Kate Beckinsale. Sony made this for an estimated $35M (after incentives), a price at less than half the previous installment. Females gave the movie an A- as did those in the under 25 bunch. Blood Wars drew 50/50 male-female with 76% over 25. Sony/Screen Gems’ Underworld: Blood Warsimproved 8% on top of Friday with $5.2M on Saturday, on track for $13.1M. Rogue One by the end of tomorrow should rest north of $477, just $23M away from $500M. Illumination/Universal’s feature toon is now expected to slot third with an estimated $19.6M and a running total of $213.3m. Vincent with Peter Chernin, drew him in, and then the producer took the project to Fox where he has a production deal. She put the script out to agencies to find a director and Melfi raised his hand. Producer Donna Gigliotti under her Levantine Films label secured Margot Shetterly’s book three years ago after being moved by the surprising story of the NASA African American female mathematicians behind John Glenn’s launch. Hidden Figures’ top plays were in San Francisco, Washington D.C., New York, Chicago, Cleveland, Los Angeles, Bethesda, MD, Dallas, and Atlanta. On Saturday, Hidden Figures spiked 18% over Friday with $8.96M, while Rogue One saw a 55% gain over the same period with $9.3M and Sing surged 73% with $9M. Boston was down 19% for Hidden Figures, Hartford/New Haven too, with Norfolk, VA - one of the original launches for the movie - dropped 94% on Friday. YTD at $323.3M per ComScore we’re 12% behind 2016, but it’s still very early in the year. Word is, most theaters are open today and most markets that were down yesterday will rebound. Theaters were closed in Georgia, Tennessee, the Carolinas and Alabama on Friday night while business was slowed in the Northeast.
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Overall tickets sales for the weekend at $135M are off 15% from a year ago, but that’s because of Force Awakens footprint in the market. Overall, sources say its negative impact was minimal, slowing ticket sales by -2% than they normally would be. Over the last two days, all titles contended with Winter Storm Helena which dumped on the Eastern Seaboard. Pic is on track to ease 40% today, while Rogue One is looking at -35%. Working in Hidden Figures’ favor today is the fact that it could draw flocks following church services. Overall draw was 70% women, 30% men, with 77% over 25. Henson, Octavia Spencer and Janelle Monae. In regards to 17 of the top 20 overindexing, Aronson says, “It’s rare and it shows how balanced and broadly this film is playing.”ħ6% of the audience came out for the subject matter while 30% bought tickets for Taraji P. It’s an uplifting human interest story and the fact that it’s based on true events makes it even better.” Even more impressive was that Hidden Figures earned an A+ in every single demo category.īeamed Fox domestic distribution chief Chris Aronson this morning, “This is an all-audience movie for every single generation of people regardless of race, creed, religion, or gender. The movie received an A+ CinemaScore, a grade which only two studio titles earned last year: Disney’s Queen of Katwe and Sony’s Miracles From Heaven, and before that 2015’s Selma and American Sniper. What’s happened is that Hidden Figures has overindexed greatly in 17 of the top 20 markets. 1 perch until next weekend or the weekend after. On Friday night, there were whispers that Rogue One would buckle to Singthis weekend, a surprise as many analysts weren’t expecting the Star Wars prequel to fall from its No. 'Hidden Figures' Filmmaker Ted Melfi Added Something Extraordinary To The Equation